With a background in business, environmental science, and global studies Eliina started working at Nudie Jeans in 2013. Since six years back she is working as the Environmental Manager with focus on sustainable raw material use and fabric production, including questions related to chemical and water use, as well as exploring possibilities of closing the loop by reusing and recycling. Eliina is also responsible for Nudie Jeans climate work; mapping all Nudie Jeans emissions and building roadmaps towards the company's emissions reduction targets.